Phresh: better value, same standards

Global Air Supplies has relaunched Phresh, bringing a cleaner, more consistent brand together with improved value for retailers.

Phresh is now a fully owned G.A.S brand. As part of this move, we’ve taken the opportunity to refine the range from the ground up. That includes improving consistency across the range and strengthening the overall product offering.

The result is a more streamlined, reliable range that’s easier for stores to stock and sell.

The most visible change is the new look. Phresh now has a consistent identity across fans and filters, designed to stand out on shelves and make product selection clearer for customers. It’s a more modern, unified approach that reflects where the market is today.

Behind the scenes, we’ve made smarter sourcing decisions and simplified operations. This allows us to offer more competitive pricing while maintaining the standards growers expect. For retailers, that means a stronger everyday option that supports both margin and sell-through.

Just as importantly, what hasn’t changed is the focus on quality. Phresh remains built around dependable airflow, effective filtration, and long-term reliability. It’s a range growers already trust, now backed by a clearer brand and better value.